No, the chain is not accepting the cryptocurrency as fee for its Mexican dishes. As a substitute, Chipotle
is making a gift of $100,000 price of bitcoin on Thursday to have fun Nationwide Burrito Day.
The competition marks the primary time a US restaurant chain has given away bitcoin, in response to Chipotle.
To win, Chipotle (CMG)
followers can go to the web site BurritosOrBitcoin.com
launching Thursday to attempt to guess a sound six-digit code. Every participant will get 10 tries through the contest, which runs from midday to 9 pm ET. Right guesses might win as much as $25,000 in bitcoin … or a free burrito, as Chipotle can be making a gift of $100,000 in meals.
In whole, 53 individuals might truly win the bitcoin: 50 followers will win $500 within the cryptocurrency, and three will win $25,000. And 10,000 followers will win one burrito.
As a part of the marketing campaign, Chipotle is partnering with Stefan Thomas, the San Francisco man who famously misplaced $220 million price of bitcoin as a result of he could not bear in mind the password to his digital pockets. He claims to have “made peace”
with the monumental loss.
“If gamers are unsuccessful of their ten makes an attempt and endure the identical destiny as Thomas, they might be stunned and delighted with a particular supply from Chipotle,” the corporate mentioned in a press launch.
Chipotle confirmed to CNN Enterprise that this is not an April Fools’ Day stunt, regardless that the competition is going on on the identical day.
The “Bitcoin or Burritos” promotion is one more instance of bitcoin’s (XBT)
growing mainstream enchantment. Tesla (TSLA) now accepts bitcoin
as fee for its automobiles, for instance, and Uber (UBER)
and Mastercard (MA)
additionally mentioned they plan to begin accepting bitcoin. One bitcoin was price roughly $59,000 as of Tuesday morning.