Nikki Kujawski is the senior model supervisor for Ripple by Stillwater Brands, an increasing line of dissolvable cannabinoid merchandise. Nikki develops shopper research-driven advertising initiatives, establishes long-term targets for media outreach and elevating model consciousness, oversees marketing campaign execution, and ensures all product strains characteristic cohesive messaging that aligns with firm values.
Nikki’s administration position encompasses Ripple’s authentic calorie-free, flavorless cannabinoid powder packets that customers can add to any sizzling or chilly meals or beverage, Gummy Dietary supplements and QuickSticks which can be designed to be ingested on their very own. Since 2016, she has helped steer Ripple’s development in each the THC and CBD product sectors, elevating the model right into a high class gross sales chief in Colorado’s adult-use market.
Beforehand, Nikki managed a video manufacturing firm in New York Metropolis that developed content material for media retailers and nationwide manufacturers together with Meals Community, Unilever, Tabasco and Bon Appetit. When she’s not at work, you may discover her outdoors. She loves tenting and exploring nature trails together with her companion and their two canines.
We spoke with Nikki for our Higher Calling collection, the place we chat with leaders within the hashish house.
Nikki, inform us…
The place you grew up, and the place you reside now.
I grew up in Princeton, New Jersey, and I at the moment dwell in Denver. I spent about seven years in New York Metropolis earlier than transferring out to Denver, and I have not regarded again.
Your present position within the hashish business, and the place you are based mostly.
I’m the senior model supervisor at Stillwater Manufacturers, makers of Ripple, and I spearhead our advertising initiatives. We’re based mostly in Commerce Metropolis, proper outdoors of Denver.
Your earliest hashish reminiscence.
I consumed hashish for the primary time with a good friend out of a do-it-yourself orange-juice-container bong. We have come a good distance on the planet of hashish. In Colorado, my first dispensary expertise was in Aspen, and I could not consider it was actual.
A narrative concerning the optimistic influence hashish has had in your life.
I take advantage of hashish for rest. As a really high-intensity individual, it may be a problem to show off my “work mind” on the finish of the day—to hang around, calm down, and even sleep. Since making the transfer to Denver, I’ve actually centered on managing my physique and giving it what it wants. Hashish has been instrumental in serving to me take the time that I want.
A favourite flower, edible, product, or model.
I am a giant fan of flower, and proper now I’m actually into the pressure Green Crack. I personally take pleasure in smoking flower as a result of I really feel the results instantly and might handle my dose effectively from years of studying and journaling. When discretion is suggested or I’m unable to smoke, I’ll all the time flip to Ripple to get that very same fast onset. I like utilizing types of hashish that I really feel assured I can management.
The largest problem hashish entrepreneurs face right this moment.
We’re nonetheless in a world the place regulation is holding again our skill to actually market, within the conventional sense. Sadly, we’re nonetheless engaged on large-scale hashish training and the way it ought to be handled in a legalized setting. I’m consistently impressed by my colleagues within the advertising house and the brand new issues which can be coming to gentle.
One factor you are enthusiastic about proper now in hashish branding, partnerships or advertising.
I’m actually excited concerning the regulation clarification between promoting and branding that occurred at first of 2020. This has allowed hashish firms to discover so many extra advertising ways and methods. I’m all the time proud to see one of many many hashish billboards across the Denver space as I drive by; it means we’re making progress on higher training and breaking the stigma.
A hashish commerce/social justice group that you just help.
I’m an enormous fan of the group over at Kind Colorado, Kelly and Courtney. They’re absolute warriors and a few unbelievable girls doing actually vital work within the business. They’ve achieved some actually unbelievable tasks with hashish firms along with absolutely launching company social duty (CSR) applications in some massive firms. They proceed to be pioneers and leaders within the house, they usually’re additionally simply wonderful people.
A current mission you are happy with.
Ripple lately partnered with local artist Tony Ortega to create distinctive Día de los Muertos limited-edition labels to lift cash for arts training. We donated 5 % of gross sales to RedLine Modern Arts Heart, a nonprofit that fosters training and engagement between artists and communities to create optimistic social change. Ripple has been one of many first firms to execute such distinctive limited-edition labels, and I’m thrilled that this partnership turned out the best way it did.